As a listener, most of us have had the experience of hearing the same song performed by several different artists—all of whom didn’t quite hit the mark. And then one day, some new artist comes along, records the very same song and…whoosh! It’s a drop dead smash.

One thing is very clear: it obviously was not the song that was the problem… … Continue readingThe Producer Series – Serving the Song

Any musical artist that is relevant to the world we live in today requires some point of view that is under-represented in that world. We don’t need 2 Princes, or 2 Madonnas. Remember, that a producer’s responsibility is to present the artist to the world in a way that makes their voice resonate within current thinking. We live in the world and the artist delivers a message to that world. This requires a balance between what is “expected” of an artist generically (talent, presentation, production, etc.) and the differentiation that makes that artist stand out from the crowd. … Continue readingProducer Series – Finding the Voice of the Artist